Most DSPs treat political, public affairs, and healthcare campaigns as edge cases bolted onto a general-market platform. Kris Qiu, CEO and Co-founder of IQM, argues the opposite: building compliance into the DSP's foundation, not layered on after the fact, is what lets regulated brands move faster, not slower. Hear how a vertical-specific approach to disclaimers, targeting restrictions, and pre-clearance turns regulatory complexity from a bottleneck into a competitive edge.
For brand and agency teams managing legal review cycles, this session offers a rare look at what "built for regulated media" actually means in practice, and why generic platforms keep creating avoidable risk.
For brand and agency teams managing legal review cycles, this session offers a rare look at what "built for regulated media" actually means in practice, and why generic platforms keep creating avoidable risk.
Speakers
Key Takeaways
- What it technically means to build compliance into a DSP's foundation, rather than bolt it on after the fact.
- Real examples of how generic, general-market platforms create a compliance problem, and how purpose-built architecture is designed to avoid it.
- How disclaimer, targeting, and pre-clearance requirements differ across political, public affairs, and healthcare campaigns, and how a single platform is built to handle all three.
- How the regulatory environment for verticals has shifted over the past year, and how AdTech platforms need to adapt in response.
- Learn the compliance mistake brands and agencies still make most often, even when they believe they're fully covered.
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