●
CTV’s Performance Revolution: From Brand Building to Measurable Business Impact
-CTV was once viewed primarily as an awareness channel—now it’s increasingly expected to deliver both measurable brand and business outcomes. As addressable capabilities, deterministic data, and advanced measurement mature, the boundaries between branding and performance are rapidly dissolving. We bring together leaders across media, tech and advertising to explore how CTV is evolving into a full-funnel performance engine—where brand-building and performance work together to drive business results—
and what marketers need to succeed in this new environment
and what marketers need to succeed in this new environment
Speakers
Key Takeaways
- How marketers are using CTV to drive measurable lower-funnel outcomes, not just awareness
- The role of deterministic data and advanced measurement in proving ROI and driving optimization
- What’s changing in attribution, optimization, and performance expectations for streaming media
- Actionable strategies for integrating CTV into a full-funnel marketing approach that delivers both brand impact and business results
Presented by
