Marketing in 2026 is often framed as a choice between competing forces: performance and brand building, AI and human creativity, broad scale and niche targets, data and instinct. But great storytelling that breaks through doesn't come from picking a side. It comes from understanding how these forces work together to create stories that reach people and move them to act.
Anchored by Wayfair's partnership with the NFL on CBS, this conversation explores how marketers can bring together the precision of modern marketing with the emotional resonance of great storytelling. Few platforms demonstrate that better than the NFL, where massive reach is built around deeply personal experiences: family traditions, shared rituals, community and fandom. We'll explore how brands can use data to sharpen strategy, content to build connection and performance to amplify impact, proving that growth comes not from choosing between marketing polarities, but from making them work together.
Anchored by Wayfair's partnership with the NFL on CBS, this conversation explores how marketers can bring together the precision of modern marketing with the emotional resonance of great storytelling. Few platforms demonstrate that better than the NFL, where massive reach is built around deeply personal experiences: family traditions, shared rituals, community and fandom. We'll explore how brands can use data to sharpen strategy, content to build connection and performance to amplify impact, proving that growth comes not from choosing between marketing polarities, but from making them work together.
Speakers
Key Takeaways
- How to integrate without interrupting: Practical approaches for weaving brand presence into premium content and fan moments in a way that feels native to the experience rather than like a disruption.
- A real-world case study in action: Concrete lessons from Wayfair's partnership with NFL on CBS.
- A playbook for reaching new fans: Strategies for using fandom-driven content to expand beyond a brand's existing audience
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