Leaders from AMC Global Media and Sphere Entertainment Co. unpack their ongoing partnership and how bringing together premium content, passionate fandoms and unique experiences can create something bigger than the sum of their individual parts. From Sphere of Fear and Sphere of Cheer to AMC’s FearFest and Best Christmas Ever, explore how multi-touchpoint storytelling can unlock new ways for brands to connect with audiences—and create a bigger canvas for advertisers.
Evan Adlman, EVP of Commercial Sales and Revenue at AMC Global Media, and Marcus Ellington, EVP of Ad Sales & Sponsorships at Sphere Entertainment Co., unpack their ongoing partnership and how bringing together premium content, passionate fandoms and unique experiences can create something bigger than the sum of their individual parts. From Sphere of Fear and Sphere of Cheer to AMC Global Media’s FearFest and Best Christmas Ever, this session will explore how multi-touchpoint storytelling can unlock new ways for brands to connect with audiences—and create a bigger canvas for advertisers.
Evan Adlman, EVP of Commercial Sales and Revenue at AMC Global Media, and Marcus Ellington, EVP of Ad Sales & Sponsorships at Sphere Entertainment Co., unpack their ongoing partnership and how bringing together premium content, passionate fandoms and unique experiences can create something bigger than the sum of their individual parts. From Sphere of Fear and Sphere of Cheer to AMC Global Media’s FearFest and Best Christmas Ever, this session will explore how multi-touchpoint storytelling can unlock new ways for brands to connect with audiences—and create a bigger canvas for advertisers.
Speakers
Key Takeaways
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