Shelf space, price and convenience used to be enough to win the sale. Today, consumers aren’t reaching for the shelf. They’re turning to social platforms, retailer ecosystems and AI-powered assistants to discover, evaluate and choose products in seconds. Yet many marketers are still planning for a traditional funnel built for a different era. This session explores why brands remain stuck suffering from "funnel vision" and what that means for modern growth.
Awareness, consideration and purchase are no longer separate stages, but many brands continue to plan for buying behaviours that consumers abandoned years ago.
In this session, we'll explore why fragmented customer journeys demand a new approach, how omnichannel strategies create connected experiences across every touchpoint, and why personalisation has become essential for brands looking to stay relevant in an AI-powered world.
As discovery, evaluation and purchase increasingly happen simultaneously, marketers need to rethink how they connect channels, data and customer experiences. The brands that win won't be those optimising individual channels. They'll be the ones delivering seamless, personalised experiences wherever consumers discover, evaluate and buy.
Awareness, consideration and purchase are no longer separate stages, but many brands continue to plan for buying behaviours that consumers abandoned years ago.
In this session, we'll explore why fragmented customer journeys demand a new approach, how omnichannel strategies create connected experiences across every touchpoint, and why personalisation has become essential for brands looking to stay relevant in an AI-powered world.
As discovery, evaluation and purchase increasingly happen simultaneously, marketers need to rethink how they connect channels, data and customer experiences. The brands that win won't be those optimising individual channels. They'll be the ones delivering seamless, personalised experiences wherever consumers discover, evaluate and buy.
Key Takeaways
- Understand how modern consumer journeys are evolving beyond the traditional funnel
- Learn how leading brands use omnichannel strategies to create connected customer experiences
- Why personalisation and customer intelligence are becoming essential for brands looking to stay relevant and competitive in an AI-powered world
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