AI is giving marketers more speed, intelligence, and capability than ever before. But as we race to put AI to work, are we getting better at marketing - or just creating chaos faster?
LiveRamp CEO Scott Howe explores what it takes to win in an AI-powered marketing world. From better data and customer signals to the trust and connectivity that bring it all together, the biggest advantage isn’t having the smartest technology, but making it work across a complex ecosystem.
And yes, there really will be a car giveaway. Kind of.
LiveRamp CEO Scott Howe explores what it takes to win in an AI-powered marketing world. From better data and customer signals to the trust and connectivity that bring it all together, the biggest advantage isn’t having the smartest technology, but making it work across a complex ecosystem.
And yes, there really will be a car giveaway. Kind of.
Speakers
Key Takeaways
- Turn AI speed into marketing advantage. Give AI the trusted data, customer signals, and context it needs to make smarter decisions and drive better outcomes.
- Build intelligence on a stronger foundation. Prioritize identity, data quality, and trust so AI can understand customers and act with greater confidence.
- Connect what AI can’t connect on its own. Bring data, platforms, and partners together so smarter individual systems can work as part of a smarter marketing ecosystem.
Presented by
