Stop chasing demographics. The highest-performing CTV audiences are built around passion, not profiles. Gaming communities, anime fandoms, and genre superfans deliver measurable purchase intent and brand loyalty that demographic targeting simply can't match. Discover how leading advertisers leverage premium IP, device-native streaming, and AI-powered programmatic buying to access these high-value audiences at scale—and capture outsized ROI in connected television.
Leaders from Sony Pictures Entertainment and PubMatic explore how the convergence of premium IP, device-native streaming, and AI-powered programmatic infrastructure is creating an entirely new category of CTV opportunity — and what it takes to get there first.
Leaders from Sony Pictures Entertainment and PubMatic explore how the convergence of premium IP, device-native streaming, and AI-powered programmatic infrastructure is creating an entirely new category of CTV opportunity — and what it takes to get there first.
Speakers
Key Takeaways
- Fandom is an underpriced targeting signal. Passion-based audiences consistently outperform demographic cohorts on brand recall and purchase intent — but programmatic infrastructure has been slow to reflect that value.
- Device-native streaming is the next frontier of authenticated CTV. The publishers winning in this landscape control the device relationship — and can deliver authenticated, contextually rich signals to buyers that open marketplace environments simply can'
- Agentic tools are the great equalizer. AI-powered deal management is closing the gap between holding company buyers and independent brands, putting premium CTV inventory within reach of any fast-moving advertiser.
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