Over the past year, AI has become one of the most talked-about forces in premium video advertising. While some of these developments point to meaningful transformation, others are still more promise than proof. So where do we stand today: has AI delivered on its promise, or are key challenges still standing in the way? Join leading industry executives for a candid discussion on what has changed, what lessons have emerged from early adoption, & what it will take to unlock meaningful scale, efficiency, & outcomes.
Speakers
Key Takeaways
- Where We Were vs. Where We Are: Moving beyond baseline "trust" hurdles and theoretical AI debates into the operational reality of agentic buying.
- Why the Primary Ad Server is Essential: Debunking the myth that agentic AI operates in a vacuum, framing direct ad server integration as the critical anchor required to connect buy-side agents to premium streaming inventory without replacing core DSP capa
- Enabling Scale Through Open Architectures: How open infrastructure allows agencies to "BYO agents" alongside built-in publisher tools, empowering buyers to move from single-variable pacing to real-time, multi-variable campaign optimization.
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