For decades, programmatic intelligence has largely lived on the buy side, making decisions about media from a distance. But as AI reshapes how advertising decisions are made — and streaming TV brings more premium, signal-rich inventory into programmatic — a new model is emerging: bringing intelligence closer to where the impression originates.
Enter Sell-Side Decisioning. Across the programmatic ecosystem, agencies, media owners, and technology companies are beginning to bring their own models, data, and decisioning logic closer to premium media. The result is a new way to evaluate opportunities, apply richer intelligence, and make decisions in real time — with streaming TV emerging as an early proving ground.
Hear from leaders across the agency, media and technology ecosystem about what this shift looks like in practice, what they're learning at the intersection of AI, decisioning, and premium streaming media, and what it means for the future of programmatic buying.
Enter Sell-Side Decisioning. Across the programmatic ecosystem, agencies, media owners, and technology companies are beginning to bring their own models, data, and decisioning logic closer to premium media. The result is a new way to evaluate opportunities, apply richer intelligence, and make decisions in real time — with streaming TV emerging as an early proving ground.
Hear from leaders across the agency, media and technology ecosystem about what this shift looks like in practice, what they're learning at the intersection of AI, decisioning, and premium streaming media, and what it means for the future of programmatic buying.
Speakers
Key Takeaways
- Understand why AI and the evolution of streaming TV are accelerating a shift toward decisioning closer to the impression.
- Hear how agencies, media owners and technology companies are putting richer intelligence to work across premium streaming supply.
- Learn what questions to ask partners as more decisioning moves closer to the transaction — and what that means for transparency, performance, and outcomes across the open internet.
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