Most media plans are optimized to the decimal, while creative is still judged on instinct. Vidmob partnered with Kroger and MMA Global to change that, building an AI-powered predictive model that scores creative for e-commerce conversion before a media dollar is spent. Alex Collmer, Founder and Executive Chairman of Vidmob, shares a model for how data-driven creative decisions can drive digital shelf growth.
Speakers
Key Takeaways
- A repeatable framework for scoring creative before spend. Attendees will see how Kroger, Vidmob, and MMA Global built a predictive model that evaluates creative for e-commerce conversion potential ahead of media spend, validated on data it had never seen,
- What actually separates high-converting creative from the rest. The session breaks down which creative attributes were statistically proven to drive conversion, including findings that challenge default creative instincts, and how those attributes were va
- A practical starting point: reallocation before creation. One of the clearest findings is that meaningful conversion gains are available simply by reallocating existing budget toward higher-scoring creative, no new assets required, offering attendees a lo
- Proof that brand purpose and performance data can align. The session closes with what this study means for the long-standing divide between brand mission and ROI, and why measuring creative with the same discipline as media spend is now within reach for a
- A roadmap for putting this into practice. This isn't a one-time study, it's an operating model. Attendees will see the concrete steps for embedding predictive scoring into creative development, from briefing against platform-specific guidelines, to scorin
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