Sports is the most emotionally driven media in the world, and how fans feel shapes how they act. Beyond face paint and TV ratings, what does that emotion mean for brands? In this session, executives at the forefront of sports media and measurement reveal new insights quantifying its impact on brand outcomes and share strategies for turning fan emotion into stronger media performance.
Speakers
Key Takeaways
- Positive emotions drive higher lift
- Negative emotions cause increased TV viewing
- Game circumstance has an impact on overall behavior
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