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Moments in Motion: How Lyft is Turning Movement Into Impact for Brands
The biggest moments in culture do not happen in place. They move people across cities, screens, destinations, and experiences. Lyft Ads is turning that real-world movement into a new category: Mobility Media, powered by contextual signals from first-party data. Join VP of Advertising Solutions Shane Dwyer and industry leaders as they share how they're putting this to work by reaching audiences in the moments that matter, and activating around the biggest moments in sports, culture, and everyday journeys themselves.
Speakers
Key Takeaways
- Understand how movement around sports, cultural, and everyday routine can reveal consumer intent and mindset.
- See how brands can connect digital media and physical experiences across a rider’s full journey.
- Learn how Mobility Media can extend the impact of a tentpole campaign before, during, and beyond a cultural moment itself.
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