Where you live shapes nearly every purchase decision — where you shop, the car you drive, how you celebrate the holidays, even the home insurance you need. Yet most media plans treat location as a targeting checkbox, using zip codes that flatten the real differences between neighborhoods just miles apart. This panel explores how marketers can move beyond demographic and interest targeting to harness neighborhood-level data as a true purchase driver — and why the brands winning locally figured that out first.
Speakers
Key Takeaways
- Learn how neighborhood-level data adds a new layer of precision on top of traditional local targeting.
- Hear how a brand and agencies are each thinking about the shift toward more granular local data.
- Understand how community context and real local conversation can sharpen targeting and creative decisions.
- Examine what block-level precision means for measurement and campaign optimization going forward.
- Get a first look at how Nextdoor's Neighborhood Intelligence is shaping this next chapter of local advertising
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