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The New CPG Operating Model: Personalization for Channels, Devices, & Partners
Consumers move seamlessly across channels, devices, retailers and purchase moments. That puts pressure on marketers to personalize messaging, maintain brand consistency and drive measurable outcomes across an increasingly fragmented ecosystem of media, commerce and data partners. This panel examines how leading CPGs are restructuring operating models and marketing infrastructure to scale personalization across devices, channels and partners. Building a connected foundation that unifies data, creative, media and measurement.
Join the discussion as we explore how CPG marketers are using AI and automation improve relevance, maintain consistency and drive measurable business outcomes across an increasingly fragmented ecosystem.
Join the discussion as we explore how CPG marketers are using AI and automation improve relevance, maintain consistency and drive measurable business outcomes across an increasingly fragmented ecosystem.
Speakers
Key Takeaways
- How leading CPGs are restructuring operating models and marketing infrastructure to scale personalization across devices, channels and partners.
- How to build a connected foundation that unifies data, creative, media and measurement helps brands deliver more relevant consumer experiences.
- How CPG marketers are using AI and automation to improve relevance, maintain consistency and drive measurable business outcomes across an increasingly fragmented ecosystem.
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