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From Clicks to Cravings: How AI Is Rewriting the Rules of Commerce
What if your brand knew what a customer wanted before they typed a single word? AI is collapsing the distance between discovery and delivery and rewriting who controls that moment in between.
Moderated by Adweek's Lauren Johnson, this conversation brings together DoorDash Chief Analytics Officer Jessica Lachs, Coca-Cola VP of Transformation & Strategic Growth Josh Gurley, and Zero Click VP of Platform Adam MacEachern to explore what happens when consumer intent becomes visible in real time: how brands spot it, act on it, and show up inside AI-mediated shopping. Whether it's from a chatbot recommendation to a doorstep delivery, the discussion will press on where personalization tips into surveillance, and where "AI knows what's next" is more hype than reality.
Moderated by Adweek's Lauren Johnson, this conversation brings together DoorDash Chief Analytics Officer Jessica Lachs, Coca-Cola VP of Transformation & Strategic Growth Josh Gurley, and Zero Click VP of Platform Adam MacEachern to explore what happens when consumer intent becomes visible in real time: how brands spot it, act on it, and show up inside AI-mediated shopping. Whether it's from a chatbot recommendation to a doorstep delivery, the discussion will press on where personalization tips into surveillance, and where "AI knows what's next" is more hype than reality.
Speakers
Key Takeaways
- A concrete look at how DoorDash, Coca-Cola, and Zero Click each sit at a different point in the discovery-to-delivery chain and what that reveals about where value is shifting
- How to read real-time demand signals without over-relying on them
- A framework for aligning retail media, owned channels, and fulfillment
- Where the panelists disagree because "AI knows what's next" claims deserve some skepticism, not just showcase
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