A year of building benchmarks and setting standards via live alpha and beta testing across AI platforms has given adMarketplace a real, ground-level view of what's working for advertisers and for publishers. This session shares insights we've learned so far: how to address targeting & creative when every prompt carries different consumer intent, how to consider data as the market moves past static keyword matching, and what transparency should mean while standards for this space are still being written.
If you are trying to figure out how to navigate AI Search Advertising as an advertiser or a publisher, come join this session and hear real trailblazing insights from adMarketplace and their partners.
If you are trying to figure out how to navigate AI Search Advertising as an advertiser or a publisher, come join this session and hear real trailblazing insights from adMarketplace and their partners.
Speakers
Key Takeaways
- Search teams should lead the way in AI and test & learn with ad budgets: AI advertising is CPC and iROAS driven, most similar to search. Display buys CPM. Affiliate buys CPA.. Search teams are the natural fit here and can help start guiding in AI advertis
- One platform shouldn't get all your AI ad spend: adMarketplace delivers advertiser performance with incremental audiences at efficient rates.
- Discovery intent carries more signal than a keyword ever could: AI search has created a new kind of signal: discovery intent. A prompt like “help me find running shoes for flat feet under $150” gives you the use case, constraint, and budget in one line.
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