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AI Performance Anxiety: Why The Only Cure is an Unclickable Screen
AI has reshaped the internet in ways that are already worrying performance marketers. Paid search is losing its clicks. Social is losing its trust. Marketers need a plan to counteract how AI is disrupting these two staples of the performance toolkit. Join Matt Collins, MNTN's VP of Product Marketing, to learn how brands and agencies are using Connected TV, a screen that was never built for clicks, to solve the problems AI has created.
Speakers
Key Takeaways
- Why AI is a threat to paid search and social campaign effectiveness
- The ways in which brands and agencies are using connected television advertising to counter this threat
- Best practices for using TV advertising to generate full funnel results
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