The AI-Native Creative Team: What Top Brands Are Doing Differently

Creative production timelines that took weeks are collapsing to hours, giving marketers more time for creative direction. Aneri Amin, who leads product and growth for ElevenCreative at ElevenLabs, will break down how leading brands are restructuring creative workflows around AI agents, what that means for team design, budgets, and output, and why the fastest-moving organizations are producing more work, for more audiences, at a fraction of the cost. She'll share what's working, what's not, and what comes next.

The way creative teams operate is fundamentally changing. Production timelines that used to take weeks are collapsing to hours, giving marketers more time for creative direction. Aneri Amin, who leads product and growth for ElevenCreative at ElevenLabs, will break down how leading brands are restructuring their creative workflows around AI agents, what that means for team design, budget allocation, and creative output, and why the organizations moving fastest are producing more work, for more audiences, at a fraction of the previous cost. She'll share what's working, what's not, and what the next generation of creative operations actually looks like.