Go behind the scenes of the most-watched show of the summer and one of the world’s biggest entertainment brands: Love Island.
Hosted by Love Island: Aftersun’s Tefi Pessoa, the session will take you inside the Love Island effect, exploring how the show became a cultural phenomenon and what that means for brand partners. Hear first-hand from those who have become part of its world as they share insights into how brands can authentically turn fandom into meaningful commercial impact, proving the opportunity goes far beyond a traditional media buy.
Hosted by Love Island: Aftersun’s Tefi Pessoa, the session will take you inside the Love Island effect, exploring how the show became a cultural phenomenon and what that means for brand partners. Hear first-hand from those who have become part of its world as they share insights into how brands can authentically turn fandom into meaningful commercial impact, proving the opportunity goes far beyond a traditional media buy.
Speakers
Key Takeaways
- Fans are more than a media buy.
- Love Island shows how powerful entertainment IP can create culture, build highly engaged communities and deliver real commercial value for brands.
- ITV Studios builds the IP, and Studio 55 helps brands unlock the opportunity around it.
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