Most brands are still measuring the wrong things. Reach, impressions, follower counts—yes, these are all ways to quantify your brand’s presence. But these numbers can't tell you how visible you are. And more importantly, they don’t tell you how much people care about your brand. And at a time when organic social is getting harder to justify in the boardroom, that gap in understanding matters.
Can a brand actually prove the value it holds within its own community? That's the question the new Brand Currency study from Social Element set out to answer. After more than a year of research scouring 477 brands, 16 industries, 1,186 social handles and over 12,500 data points, the answer is yes. In this panel, Victoria Hoyle, Global VP of Intelligence at Social Element, will walk attendees through their proprietary Brand Currency Index, detailing the methodology behind it and what it shows about how brands really behave on social. She'll also unpack three brand archetypes that explain why some brands matter more than others, and what it takes for a brand to shift how it shows up.
Can a brand actually prove the value it holds within its own community? That's the question the new Brand Currency study from Social Element set out to answer. After more than a year of research scouring 477 brands, 16 industries, 1,186 social handles and over 12,500 data points, the answer is yes. In this panel, Victoria Hoyle, Global VP of Intelligence at Social Element, will walk attendees through their proprietary Brand Currency Index, detailing the methodology behind it and what it shows about how brands really behave on social. She'll also unpack three brand archetypes that explain why some brands matter more than others, and what it takes for a brand to shift how it shows up.
Speakers
Key Takeaways
- Organic social success is not just “soft” brand activity. It can be measured, and this session will show how.
- Fame and Brand Currency are not the same thing. The index shows where that gap shows up across 477 brands.
- Every brand has a social contract with its community. This session will help marketers understand whether they are actually living up to it.
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