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Changing Habits, Changing Stories: Brand Storytelling for Social Commerce
As consumer behavior evolves, static brand storytelling no longer cuts through in modern commerce. Discovery and decision-making now happen simultaneously across social touchpoints. Snap, Ipsos, and Omnicom share exclusive insights revealing four emerging shopper mindsets and how 86% of global consumers have normalized social shopping. Join this session to learn how to balance utility with authentic creative, bridge validation gaps in private DMs, and future-proof your storytelling strategy over the next 12 to 24 months.
Speakers
Key Takeaways
- Consumers move seamlessly between discovery to purchase
- Purchase decisions are shaped by a network of trusted advisors
- Authenticity drives trust and conversion
- Unnecessary effort threatens conversion
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