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The Ones Who Didn't Flinch

Speakers

Key Takeaways

  1. What flinching without folding actually looked like in 2026. The calls, the tradeoffs and the results.
  2. How to make the case for purpose-led decisions in the language leadership already speaks: growth.
  3. The questions to ask when you feel a flinch coming, before it hardens into a decision.
  4. A repeatable way to turn one hard lesson into team practice, so the same flinch doesn't cost you twice.
  5. What it will take to meet the moment that's COMING, not just the one we're in.
Presented by
Advertising Week