When you’re small, you can move fast, take risks and turn ideas into action before the big guys have finished the meeting about the meeting.
This session brings together the founders and leaders behind small and medium sized global brands to explore how challenger brands can use their size as a genuine competitive advantage.
From spotting opportunities and experimenting with new products to building cult communities and finding unexpected routes to growth, we’ll look at why innovation doesn’t require enormous budgets, teams or infrastructure.
Expect a lively conversation about moving at speed, staying close to your customer, knowing when to ignore the conventional playbook and how small brands can make a disproportionately big impact.
This session brings together the founders and leaders behind small and medium sized global brands to explore how challenger brands can use their size as a genuine competitive advantage.
From spotting opportunities and experimenting with new products to building cult communities and finding unexpected routes to growth, we’ll look at why innovation doesn’t require enormous budgets, teams or infrastructure.
Expect a lively conversation about moving at speed, staying close to your customer, knowing when to ignore the conventional playbook and how small brands can make a disproportionately big impact.
Speakers
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