The advertising landscape is changing. While holding companies are consolidating buying power and retaining their largest clients, we are also seeing the rise of bespoke, hands-on independent agencies, winning clients on service and freedom from pre-packaged tech stacks.
This session will explore how AI is fundamentally changing both agencies’ strategies to deliver brand awareness and unified business outcomes that require technology, insight and integration.
This session will explore how AI is fundamentally changing both agencies’ strategies to deliver brand awareness and unified business outcomes that require technology, insight and integration.
Speakers
Key Takeaways
- How indies and holdcos are adopting AI
- Where LLMs are load-bearing inside agencies today, and where they remain theatre
- Why brand awareness is returning to the brief alongside business outcomes
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