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Playing the Long Game: Building an Always-On Sports Strategy
The sports calendar never stops and neither should your strategy. Join The Trade Desk and Disney to explore how some of the world's most premium live sports moments can become the foundation of an always-on approach to audience engagement. From marquee events to everyday fan touchpoints, learn how programmatic activation helps brands connect with audiences across their entire journey, transforming every game into measurable business impact.
Speakers
Key Takeaways
- Brands should align investment to their own activation cycles not just a single moment. Fans engage with live moments across shows, leagues, services, and platforms year-round not just at traditional tentpoles. Programmatic allows you to unite audiences t
- The future of live sports buying is flexible and data-driven. New programmatic tools for forecasting, decisioning, activation, and pacing allow advertisers to plan more effectively and turn every live event into a more flexible, performance-driven channel
- Measure the full impact of Live. Sports do more than drive immediate conversions. They build brands, create cultural relevance, and deliver unmatched reach. It’s imperative marketers understand the full impact of sports investments beyond last-click attri
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