According to The Harris Poll, 81% of Gen Z and Millennials wish it was easier to disconnect from digital devices. But many of those same people also report wanting Instagrammable experiences that make them feel tapped into culture. So how can marketers tap into the best of both worlds — automating convenience while further amplifying the value of what feels human and real? This panel convenes marketers and brands to discuss how to reach Gen Z where they are… and where they say they want to be.
Speakers
Key Takeaways
- Learn about shifts in Gen Z's attitudes towards digital and analog
- Understand what generational shifts mean in today’s marketing landscape
- Hear from successful brands about how to connect with Gen Z (and others) on and offline
Presented by
