QVC and HSN brought in nearly one million new U.S. customers on TikTok Shop in 2025 — and TikTok named QVC its Shop Seller of the Year. Krystyna Taheri, SVP Social Commerce at QVC Group, and Alyson Salva, VP, Client Services & Operations at Trevant, join Trevant GM Kristina Coughlin to unpack how it happened: a partnership built over nine years, the shift from paid media to creator-led commerce, and the structural decisions that let QVC scale on TikTok Shop and beyond without losing efficiency.
QVC was built on live, video-first commerce long before creator commerce had a name. For decades, trusted hosts brought products to life on camera — human connection, storytelling, and demonstration, the exact formula that now defines successful social shopping. As consumer behavior has shifted from channel surfing to social scrolling, QVC Group has translated that heritage into a modern social commerce strategy — with QVC becoming a TikTok Shop Seller of the Year and QVC & HSN bringing in nearly one million new U.S. customers in 2025.
Krystyna Taheri, SVP, Social Commerce at QVC Group, and Alyson Salva, VP, Client Services & Operations at Trevant, join Trevant GM Kristina Coughlin to explore what powered that transformation and what QVC did next: the performance infrastructure behind the TikTok Shop win, and how that same model scaled into YouTube and Meta.