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From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy
For years, retail TV and video advertising relied heavily on a simple formula: prioritize storytelling and hope it drives foot traffic. Today, the conversation has fundamentally shifted. While entertainment captures eyeballs, true ROAS optimization requires an intentional, data-driven creative infrastructure that maps directly to real-world business outcomes.
Join us for an exclusive fireside chat with Mattress Firm CMO, Tom Murray, and iSpot President and CRO, Julie Van Ullen, as they pull back the curtain on how a leading national retailer transformed its video strategy to maximize revenue and traffic. Together, they will explore how Mattress Firm leveraged iSpot data as a diagnostic anchor to build a highly effective, problem-solution creative framework.
Join us for an exclusive fireside chat with Mattress Firm CMO, Tom Murray, and iSpot President and CRO, Julie Van Ullen, as they pull back the curtain on how a leading national retailer transformed its video strategy to maximize revenue and traffic. Together, they will explore how Mattress Firm leveraged iSpot data as a diagnostic anchor to build a highly effective, problem-solution creative framework.
Speakers
Key Takeaways
- Turn creative data into action: Use measurement to diagnose what’s working, what isn’t, and why.
- Build a problem-solution creative framework: Connect audience and creative insights to more intentional video strategies.
- Tie creative performance to business outcomes: Move beyond attention and engagement to understand how video drives revenue and traffic.
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