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The CMO Balancing Act: Influence, Impact and What Comes Next
CMOs have fought hard for influence in the C-suite. But has winning the room come at a cost to the brand? New research from Lippincott and Bloomberg Media reveals the tension between pressure to deliver short-term performance demands and the long-term brand building that drives growth. In this session, Rose Baki of Lippincott, Jess Schnurr of Morgan Stanley, and Aude Gandon of The Estée Lauder Companies join together to discuss how CMOs can balance boardroom credibility with true marketplace impact in this new ai era.
CMOs have fought hard for influence in the C-suite. But has winning the room come at a cost to the brand? New research from Lippincott and Bloomberg Media with 540+ global CMOs reveals a growing tension between the near-term performance and enterprise demands shaping the role—and the long-term brand building, strategic thinking and cultural relevance that drive enduring growth.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Jess Schnurr, Managing Director and Chief Marketing Officer at Morgan Stanley, and Aude Gandon, EVP, Global Chief Digital and Marketing Officer, The Estée Lauder Companies Inc., to explore what these tensions mean for the future of marketing leadership. Together, they’ll discuss how CMOs can balance credibility in the boardroom with impact in the marketplace—and protect the distinctiveness and customer trust that will matter even more in an AI-driven era.
CMOs have fought hard for influence in the C-suite. But has winning the room come at a cost to the brand? New research from Lippincott and Bloomberg Media with 540+ global CMOs reveals a growing tension between the near-term performance and enterprise demands shaping the role—and the long-term brand building, strategic thinking and cultural relevance that drive enduring growth.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Jess Schnurr, Managing Director and Chief Marketing Officer at Morgan Stanley, and Aude Gandon, EVP, Global Chief Digital and Marketing Officer, The Estée Lauder Companies Inc., to explore what these tensions mean for the future of marketing leadership. Together, they’ll discuss how CMOs can balance credibility in the boardroom with impact in the marketplace—and protect the distinctiveness and customer trust that will matter even more in an AI-driven era.
Speakers
Key Takeaways
- How to balance short-term pressure from the boardroom with what will build the brand over the long term.
- How CMOs can stay close to customers and culture as their role becomes broader and more commercially focused.
- How to use AI to drive efficiency without cutting the content and marketing activity brands need to stay visible and relevant.
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