Streaming has created more ways to reach audiences than ever, but advertisers are asking a harder question: what role do context and audience play, and how do new ad experiences change the answer? Join Anoki, Amagi, Intermedia, Spectrum Reach, and Prudential for a conversation on the next evolution of CTV advertising — where context becomes as important as audience, AI understands what's happening inside video in real time, and new in-content ad formats let brands engage viewers in the moments that matter most.
Streaming has created more ways to reach audiences than ever, but advertisers are asking a harder question: how can CTV experiences become more relevant, engaging and effective, and what role do content, context and audience play?
Join Anoki, Amagi, Intermedia, Spectrum Reach, and Prudential for a conversation on the next evolution of CTV advertising — where context becomes as important as audience and AI understands what is happening inside video, including live content, in real time.
Advances in streaming technology and contextual intelligence unlock deeper scene-level understanding for advertisers, while new in-content ad experiences open fresh ways for brands to engage viewers within the moments that matter. Featuring a case study from Intermedia and CarShield, the panel frames why context, paired with these new ad formats, is an active performance driver — and why CTV's future will be defined not only by who is watching, but by what is happening as they watch.
Streaming has created more ways to reach audiences than ever, but advertisers are asking a harder question: how can CTV experiences become more relevant, engaging and effective, and what role do content, context and audience play?
Join Anoki, Amagi, Intermedia, Spectrum Reach, and Prudential for a conversation on the next evolution of CTV advertising — where context becomes as important as audience and AI understands what is happening inside video, including live content, in real time.
Advances in streaming technology and contextual intelligence unlock deeper scene-level understanding for advertisers, while new in-content ad experiences open fresh ways for brands to engage viewers within the moments that matter. Featuring a case study from Intermedia and CarShield, the panel frames why context, paired with these new ad formats, is an active performance driver — and why CTV's future will be defined not only by who is watching, but by what is happening as they watch.
Speakers
Key Takeaways
- Context is as critical as audience targeting — advertisers will learn why understanding what's happening inside a video, moment to moment, is now a core lever for CTV performance.
- AI can understand video content in real time, including live content — attendees will see how this scene-level understanding unlocks new ways to place ads with precision and brand suitability.
- New in-content ad formats are changing how brands engage viewers — the panel will cover how these formats create more relevant, less intrusive advertising experiences than traditional CTV placements.
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