Scaling influencer marketing is no longer just about finding the right creators. For enterprise brands, the challenge is building programs that can grow without losing authenticity, creative quality or business impact. This session brings together CMOs, Viral Nation and a creator to compare how brands approach briefs, brand safety, measurement, creative freedom and long-term partnerships — and how those decisions are actually experienced by creators.
A CMO-led discussion moderated by Viral Nation, with a VN creator joining for a dedicated “reality check” portion of the session. The conversation will explore where brands and creators are aligned, where friction still exists, and what both sides can do differently to build stronger, more scalable partnerships. Expect candid perspectives on the trade-offs behind creator strategy at scale, from balancing control and authenticity to defining value beyond surface-level metrics.
A CMO-led discussion moderated by Viral Nation, with a VN creator joining for a dedicated “reality check” portion of the session. The conversation will explore where brands and creators are aligned, where friction still exists, and what both sides can do differently to build stronger, more scalable partnerships. Expect candid perspectives on the trade-offs behind creator strategy at scale, from balancing control and authenticity to defining value beyond surface-level metrics.
Speakers
Key Takeaways
- How enterprise brands can scale creator programs without sacrificing authenticity or creative quality
- Where brands and creators are most aligned — and where friction still exists
- How CMOs should think about brand safety, creative freedom and creator control at scale
- What meaningful measurement looks like beyond surface-level engagement metrics
- How brands can build stronger, more sustainable long-term creator partnerships
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