This fireside conversation will kick off your day at B2BMX with a discussion of how programmatic is an integral part of the B2B advertising ecosystem and what this means for clients and audiences alike.
Julian Lloyd Evans (Founder, Red Kite) sits down with CTO of Funnel Fuel Adam Johnston to interrogate how, with key experience and learnings from B2C, it’s possible to reach the B2B buyer, create successful infrastructure and deployment, optimize inventory and create new market opportunities.
Julian Lloyd Evans (Founder, Red Kite) sits down with CTO of Funnel Fuel Adam Johnston to interrogate how, with key experience and learnings from B2C, it’s possible to reach the B2B buyer, create successful infrastructure and deployment, optimize inventory and create new market opportunities.
Speakers
Key Takeaways
- Perspectives on key learnings from B2C programmatic and how it applies to B2B
- How to reach a qualified B2B audience and what you need to achieve this through a programmatic advertising strategy
- How Funnel Fuel are building a successful programmatic stack with an honest view on the successes and challenges
- Where the next B2B programmatic opportunity is and how to approach it
Presented by
