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Who's Really on Your Website? Navigating Risk and Opportunity in the Agentic Web
As human and agentic customer journeys merge, the former paradigm of "blocking bad bots" simply doesn't stand up anymore. How can companies protect themselves from harmful automation while still supporting AI-assisted customer journeys?
In this fireside chat, Edwin Choi, Chief Customer Officer at CHEQ speaks candidly about the rapidly changing landscape of the agentic web. Identifying the entity and intent of who's engaging with your website becomes a critical moment of both risk and opportunity.
In this fireside chat, Edwin Choi, Chief Customer Officer at CHEQ speaks candidly about the rapidly changing landscape of the agentic web. Identifying the entity and intent of who's engaging with your website becomes a critical moment of both risk and opportunity.
Speakers
Key Takeaways
- As AI agents become legitimate customers, treating all automation as a threat costs you real business
- Knowing who or what is engaging, and why, is now the critical moment of risk and opportunity for every digital interaction
- Security and Marketing leaders must work together to both protect and grow their organizations
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