Your audience used to decide if your brand was credible. Now, so do machines.
Large language models are now the world's most influential editors. They decide which brands get cited, recommended, and trusted by B2B buyers. Being scored is unavoidable; the real question is what that scoring methodology actually rewards. How do AI platforms decide which publishers, sites and sources count as "authoritative"? And what do brands get wrong when they chase hype instead of understanding it?
Influencing buyers during LLM research, and even earlier, before a shortlist is ever formed, is now business-critical. Hear it from all sides: an AI media platform, a digital publisher, and a marketing leader compare notes on what it really takes to earn a place in the answers AI gives, and how to show up long before a prospect starts asking questions at all