Salesforce and Sparks will explore why in person experiences have become one of the most powerful ways to accelerate relationships and drive business growth. From measuring the commercial impact of live experiences to designing events that audiences actively choose to attend, they'll show why the future of B2B marketing is creating more meaningful human connections.
Speakers
Key Takeaways
- The power of in person experiences for B2B brands - how experiences can drive B2B businesses forward
- What makes an event worth attending, and how to craft an experience people want to actively engage with
- How to measure the ROI and impact of a B2B event
Presented by
