The smartest brands know they don’t have to build everything alone. From unexpected brand collaborations and cultural partnerships, collabs have become one of the most powerful tools in the modern CMO playbook.
Leaders from major brands come together to unpack what makes a great partnership actually work. How do you find the right partner? What makes a collaboration feel authentic rather than transactional? And how can two very different organizations create something neither could achieve alone?
A conversation about unlikely allies, shared ambition and why, when it comes to driving growth and impact, the right plus one can change everything.
Leaders from major brands come together to unpack what makes a great partnership actually work. How do you find the right partner? What makes a collaboration feel authentic rather than transactional? And how can two very different organizations create something neither could achieve alone?
A conversation about unlikely allies, shared ambition and why, when it comes to driving growth and impact, the right plus one can change everything.
Speakers
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