As CTV matures, reach alone is no longer enough to define success. New research and real-world campaign results are giving the industry a clearer picture of how factors like content and context can influence performance. Leaders across streaming, research, measurement, and tech will unpack the latest findings and solutions for driving outcomes in CTV. The discussion will center around how advertisers improve performance and media owners better demonstrate the value of their inventory.-
Speakers
Key Takeaways
- New research is showing that aligning ads with the content and context of the moment can drive stronger CTV outcomes.
- Richer contextual signals can give buyers more control over which CTV impressions they value and why.
- Better measurement can help connect what happens around an impression to campaign performance – and give media owners more ways to demonstrate the value of their inventory.
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