Gen Alpha is growing up alongside AI, and their relationship with the technology is already shaping how they learn, create, search for information, and make purchasing decisions. At the same time, research shows many parents are embracing AI more than expected, viewing it as an essential skill rather than something to avoid. This session will outline how brands must rethink how they earn trust, deliver value, and meet the expectations of this next generation of consumers.
Speakers
Key Takeaways
- Why parents are proving more optimistic about AI than many expected.
- How AI is changing the way Gen Alpha discovers, learns, shops and influences household purchasing decisions.
- What AI-native behaviors mean for customer expectations across retail, food, technology, travel, and other industries.
- How brands can prepare for a generation that expects AI-powered experiences as the norm, not the novelty.
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