ChatGPT is changing how people explore ideas, weigh options and decide what comes next. For brands, that creates an opportunity to be useful as preferences take shape. Dave Dugan, Head of Global Ads Solutions at OpenAI, will explore what this shift means for marketers, before joining The Home Depot’s Molly Battin for a conversation on AI’s role in customer experiences, media strategy and creative innovation.
Speakers
Key Takeaways
- How AI is reshaping the journey from discovery to decision.
- The opportunity for brands to connect with people in ChatGPT, grounded in user trust.
- The Home Depot’s experiences using AI in marketing strategy and the way it uses AI to connect with customers.
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