The Cost of Waiting, How mature challenger brands keep their edge as an advantage: Modern brands know playing it safe is the riskiest choice in business- FleishmanHillard and Contagious' new research, The Chaos Advantage, reveals a striking paradox: 88% of marketing leaders believe bold creative wins—yet most organizations continue to produce safe work. Meanwhile, 42% have watched competitors capture share while they hesitated. Is playing it safe actually risky business?
In a chaotic market, the ability to make smart, calculated bets is a competitive advantage. But that courage requires a new playbook. One that helps leaders move faster, with more confidence, in impossibly unpredictable markets, and earn relevance instead of buying it. Because in a world where communities decide what's worth talking about, and can change the trajectory of a campaign in minutes — you can't buy your way through chaos. You have to know how to move through it.
FleishmanHillard Chief Creative Officer Ellie Tuck and Contagious Editorial Director Alex Jenkins will provoke a conversation around bold strategy, calculated conviction, and how to build organizational confidence to move on incomplete information.
In a chaotic market, the ability to make smart, calculated bets is a competitive advantage. But that courage requires a new playbook. One that helps leaders move faster, with more confidence, in impossibly unpredictable markets, and earn relevance instead of buying it. Because in a world where communities decide what's worth talking about, and can change the trajectory of a campaign in minutes — you can't buy your way through chaos. You have to know how to move through it.
FleishmanHillard Chief Creative Officer Ellie Tuck and Contagious Editorial Director Alex Jenkins will provoke a conversation around bold strategy, calculated conviction, and how to build organizational confidence to move on incomplete information.
Speakers
Key Takeaways
- Audiences will understand why bold creative wins by grasping the paradox of why organizations continue to play it safe, when marketing leaders know bold creative wins and what's at stake when they do.
- Audiences will learn why calculated bets reduce risk by understanding how bold strategy and calculated conviction are actually safer than hesitation.
- Audiences will discover how to build organizational confidence by learning how to move faster and with more confidence.
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