Join Bill Lawrence, the award-winning writer, producer, and director behind hit shows like Shrinking, Ted Lasso, Rooster, and Bad Monkey, alongside Rob Caruso, SVP of Consumer Products and Ventura TV OS at The Trade Desk, for a conversation on how streaming has transformed TV's creative landscape. They'll discuss what it takes to make great television today, how the relationship between creators, audiences, advertisers, and platforms is evolving, and what the next era of great storytelling will require.
Speakers
Key Takeaways
- Hear what it takes to make great TV in the streaming era, where creativity and storytelling define what comes next.
- Learn about what's changed and the biggest opportunities for advertisers, publishers, platforms and audiences as streaming rewrites how stories are made, discovered and experienced.
- Find out how the evolving relationship between audiences and their smart TVs is shaping the moments brands want to be part of.
Presented by
