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Words Matter: How to Communicate with Humanity in a Regulated, AI World
As marketers we understand that the words we choose to use are important. This is particularly true in healthcare marketing, where audiences are sensitive and communication is critical. Advertising is often packed with buzzwords, clinical jargon, and well-intentioned phrases that can at times actually alienate the very people they try to help. Join a top pharma leader, an agency executive, and a patient advocate as they tear down the industry's most cringeworthy language and rebuild a human-first approach to copy.
Speakers
Key Takeaways
- Learn why some words are particularly sensitive or even triggers.
- Hear new ways of thinking about how we communicate.
- Hear new ways of thinking about how we communicate.
- Learn strategies for revamping your brand's word choices.
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