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Why podcasts need a different programmatic playbook
Programmatic audio has been the fastest-growing channel for four consecutive quarters, according to The Trade Desk. But many buyers are taking a standard digital media approach to podcasts.
This session will look at where podcast advertising differs from other programmatic media, from the role of the host and listening environment, to brand safety, measurement, and campaign performance.
We’ll bring together perspectives from Bob Hunt at Magellan AI, Stacey Hultgren at Barometer, and Kate McNamara at The Trade Desk to show what buyers should understand before applying a digital playbook to podcasts.
This session will look at where podcast advertising differs from other programmatic media, from the role of the host and listening environment, to brand safety, measurement, and campaign performance.
We’ll bring together perspectives from Bob Hunt at Magellan AI, Stacey Hultgren at Barometer, and Kate McNamara at The Trade Desk to show what buyers should understand before applying a digital playbook to podcasts.
Speakers
Key Takeaways
- Understand why podcasts can’t be bought like standard digital media. Learn how the host-audience relationship, listening environment, and content experience make podcast advertising fundamentally different from display, video, and other programmatic chann
- Rethink how you approach brand safety and suitability. Explore why traditional keyword- and content-based frameworks don’t always translate cleanly to podcasts—and what buyers should consider when evaluating where their brands appear.
- 1. Measure podcast campaigns on their own terms. Understand which signals and metrics matter most in programmatic podcast advertising, and how buyers can build campaigns around the behaviors that actually drive performance rather than simply importing a d
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