With everyday professionals using Claude Code, Codex, and the like to build customized apps for one, we set out to answer the question: Instead of buying off-the-shelf managed service products that lock you into service contracts and tie you into one system, is it possible to build an MMM by yourself?
In this panel, we'll talk about the undertaking of this massive project and understanding:
Is it feasible?
Is it cost-effective?
Looking down the road, is this the smartest decision you've ever made or the dumbest thing you've ever spent your valuable, finite time on?
As marketing tools get more and more bloated, perhaps the answer is building the exact streamlined tool your company needs. And if that’s the answer, the next question is who is building it?
In this panel, we'll talk about the undertaking of this massive project and understanding:
Is it feasible?
Is it cost-effective?
Looking down the road, is this the smartest decision you've ever made or the dumbest thing you've ever spent your valuable, finite time on?
As marketing tools get more and more bloated, perhaps the answer is building the exact streamlined tool your company needs. And if that’s the answer, the next question is who is building it?
Speakers
Key Takeaways
- Find out whether building your own MMM is actually feasible. Understand what it takes to create a customized marketing mix model using today’s AI-powered development tools.
- Compare the real costs of building versus buying. Explore the tradeoffs between an in-house solution and managed platforms, from upfront investment and ongoing maintenance to flexibility and vendor dependence.
- Know when custom is worth the effort. Learn how to determine whether your organization truly needs a purpose-built measurement tool—and who should own building and maintaining it.
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