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As consumers shift from traditional search to AI-powered answers, one challenge remains: trust. In this session, Jenny Penich, CRO at Influencer, and Eleanor Hooker, Head of Community and Customer Marketing at Profound, unpack Answer Engine Optimization (AEO), how LLMs rely on human recommendations, and why creators could be the missing link between AI discovery and consumer trust.
As consumers shift from traditional search to AI-powered answers, one challenge remains: trust. In this session, Jenny Penich, CRO at Influencer, and Eleanor Hooker, Head of Community and Customer Marketing at Profound, unpack Answer Engine Optimization (AEO), how LLMs rely on human recommendations, and why creators could be the missing link between AI discovery and consumer trust.
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