Eugenia Zalis is a global marketing executive with 20+ years of experience building iconic and beloved consumer brands. As Vice President, Global Brand & Marketing for OREO at Mondelēz International, she leads the company’s largest brand, with $5B in revenue across 80+ markets. She defined OREO’s Vision 2030 growth strategy, oversees innovation, and drives sustained profitable growth through cultural relevance and community-centric positioning.

Eugenia is recognized for creating authentic brand partnerships, including OREO’s record-setting collaborations with Coca-Cola and BTS. Previously, she co-created Dove’s “Campaign for Real Beauty,” a Cannes Grand Prix winner, and launched Dove Men+Care, the decade's most successful male grooming launch. Throughout her career, she has consistently delivered landmark growth rooted in cultural insight.

Eugenia holds an M.A. in Marketing from the University of San Andrés and a B.A. in Business Administration from the University of Buenos Aires.