Kelly Mahoney is Chief Marketing Officer of Ulta Beauty and a growth leader with 20+ years of experience across omnichannel retail, loyalty, and customer experience. She pairs Ulta Beauty’s first-party data with bold creative storytelling to build cultural relevance, personalization at scale, and measurable business growth.

As CMO, Kelly leads Ulta Beauty’s voice, vision, and growth marketing strategy, overseeing brand marketing, the 47+ million-member Ulta Beauty Rewards program, UB Media, media strategy, consumer insights, social and influencer engagement, and public relations. Under her leadership, Ulta Beauty has sharpened its purpose platform, Beauty Happens Here, showing up as a beauty and wellness destination for self-expression, confidence, well-being, and connection – brought to life through culture-driving moments, immersive experiences, and partnerships that strengthen community.