Jeff Chwast is the General Manager of Citi Commerce Media, a new platform that harnesses proprietary first-party transaction intelligence to connect leading brands with high-intent consumers. Throughout his career, Jeff has operated at the nexus of data-driven intelligence, digital experience, and consumer product strategy. During his tenure at Citi, Jeff led Digital Experiences & Partnerships, driving flagship wallet integrations with Apple, Google, Mastercard, and Paze as well as overseeing improvements to Citi's own digital ecosystem. He previously directed Consumer Lending, architecting the launch and expansion of Citi Flex Loan and Citi Flex Pay to over $1B. Prior to Citi, Jeff spent nearly two decades at American Express, where he grew his career in Risk Management, built the Consumer Pricing organization, and led Global New Products. Jeff earned undergraduate and graduate degrees in Operations Research and Financial Engineering from Cornell University.