Jordan Nathan is the Founder and CEO of Caraway, the design-forward home brand that has helped transform safer, non-toxic cookware from a niche consideration into a mainstream consumer category. Since launching Caraway in 2019, Nathan has built the company around the idea that health, sustainability, high design, and powerful branding can work together to change what consumers expect from the products they bring into their homes.
Nathan founded Caraway after accidentally overheating a traditional non-stick pan and becoming ill from the fumes—an experience that led him to question the materials and chemicals found in everyday household products. Under his leadership, Caraway has grown from its signature ceramic-coated cookware into a broader kitchen and home brand spanning bakeware, food storage, prepware, and other essentials. Along the way, the brand has used distinctive design, cultural relevance, and accessible storytelling to bring issues such as PFAS and microplastics.