Proving It Worked: Incrementality as the New Measurement Standard

Tuesday, October 6 - 12:00pm - 2:00pm EST

Over a sit-down lunch, this panel explores why leading brands are shifting from attribution to incrementality as their measurement standard. As consumer journeys fragment across channels and devices, attribution overcredits last-touch conversions while undervaluing the media that builds demand, making cheap reach look efficient even when it is not. Panelists discuss aligning teams around business outcomes and building the executive confidence to invest in what truly drives growth.

31 W 39th Street, Lobby entrance, up rear staircase to Bar Harta, 2nd Floor

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